MAURICIO DEL MORAL / SELECTED WORKFOLLOW THE WHITE RABBIT

SEO · B2B MARKETING · BRAND & COMMUNICATIONS

Digital
Marketing

I connect strategy, brand, content and digital acquisition to drive business impact.

And I stay hands-on through execution.

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Professional Experience

SELECTED PROJECTS / 01–03
Ejemplode: growth from 2007 to a peak of 1.4 million daily page views in November 2015.Actual daily page views from archived AdSense reporting. This chart shows daily traffic, not the cumulative total.DAILY PAGE VIEWS1.4MPEAK / NOV 20150.5M1M20072011201501

Ejemplode

SEO & Digital Publishing

A publishing business built through content, SEO and technology. From organic growth to advertising revenue.

1.1B+ page views · 4.2B+ ad impressionsCumulative historical AdSense records. The chart shows daily page views.
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Le Backyard's French mobile app development landing page02

Le Backyard

B2B Lead Generation

SEO, paid campaigns, landing pages and CRM connected to lead qualification and sales follow-up.

500+ qualified leads300+ paid · 200+ organic · up to 80 B2B leads per month at peak.
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Visitors participating in the Absolut World installation in a public space03

Ruff Media

Integrated Marketing

Branding, campaigns and communications brought to life through digital content, events and hands-on execution.

Absolut · Jim Beam · Hornitos · AlconClient leadership and delivery with multidisciplinary teams.
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Case Studies

STRATEGY & PROTOTYPES
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THE EXPERIENCE BEHIND THE WORK

Strategy, execution
and collaboration.

I’ve worked as a founder, in agencies and in-house, bringing together clients, multidisciplinary teams and specialist partners.

My experience spans international brands, B2B technology and digital publishing, with deep expertise in SEO and organic growth.

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INSIDE A MARKETING DECISION

Explore how I think.

Explore decisions in SEO, acquisition and brand campaigns. Change the conditions and see what I would do next.

ENTER THE EXPERIENCE